Hello sweetling!
I’m Cam. Call me a strategist, an artist, a nobody, or an elder in training. No matter the label;
I tinker with the stories that shape how we experience the world.
Stories are the algorithms of our reality. I’m here to have fun with them.
Long before I had the language to describe it, I was investigating the narratives informing our human experiences. Drawn to explore the alchemy of reframes, I discovered that words can be both cage and key—they can trap us in old stories or invite entirely new realities.
My curiosity and knack for words led me to a career in the creative industry, where crafting stories and plotting plans to make them into realities became my profession. As a brand strategist, I help leaders move from uncertainty to clarity, transforming not just how they envision their future or how organisations communicate but also their impact.
Click here for brand strategy shenanigans.
Beyond the boundaries of branding
I’m a wise idiot with a hopeful heart, containing multitudes.
I run a creative studio together with my husband, collaborating on everything from guided meditations and writing scripts for short films to raising a wonderful human.
I dabble with poetry, engage communities, and play with creative expression. Right now, I’m giving myself 108 days of “Honouring my creative power.” You can read more about the project here.
I’m a yoga teacher who doesn’t teach on the mat, but in the meeting. I have more curiosity than experience, but enough experience to know that’s a good thing. I’m a high school dropout who lectures at universities and keynotes conferences.
Lastly, I don’t always start my sentences with I. I promise.
