I help brands define their unique story & provide them with the language to live it.
→The language needed internally to embrace the journey ahead.
→The voice needed externally to get your audience to not just listen, but to resonate.
“Camilla is a wavemaker and change agent.
Besides being a wonderful human, Camilla did a fantastic job of helping me set direction and manage expectations on the brand work we did together on B&O.
She has excellent communication and interpersonal skills and can build strong relationships from executive management down to the hands-on staff.
In addition, Camilla is a problem solver with a massive strategic ability to think outside the box - which will guide any brand or business towards transformation, making her a valuable asset to any client or agency.”
Paul Collins, Creative Director, Global Brand & Creative at Bang & Olufsen
“Cam is beyond doubt the most outstanding strategist I’ve collaborated with since we started SERIOUS.BUSINESS 9 years ago. She’s a true force of nature that deeply cares about connection and will leave no stone unturned to uncover what’s at the true core of any brand and find the right words to express that. If you ever have the chance to work with her, I urge you to grab it with both hands.”
Sebastian Degenhart, founder of SERIOUS.BUSINESS
What I can help you with
Brand strategy,
narrative & voice
My brand strategy work is a two-fold process – internal change management for amplified external impact.
I help you establish your brand’s position in the world and equip you with the language needed to claim it.
My proven track record of running brand transformation processes across multiple sectors has led me to work with industry-leading brands where I facilitate the journey from start to finish (and usually some more after that).
→ workshop design and execution
→ stakeholder management
→ qualitative and quantitative research
→ internal & external interviews
→ brand strategy, positioning, personality & manifesto
→ tone of voice, messaging suite & comms
Culture activation
& implementation
The external impact of your brand depends on how well embraced it is internally.
After defining your narrative and voice, getting your people on board is any organisation's most valuable investment. There is no way around it, but there are smart ways to navigate towards it.
I help you bring the work out of silos and into coherence across the board by translating the strategy into culture decks and designing internal activation to align your forces in the right direction. Anything from workshops to several day off-sites, if you are feeling fancy.
This is what the work is all about—if you walk the talk, your beliefs and behaviors fuel the engine pushing you forward, reaching further.
“Camilla brought not only her exceptional skills as a strategist and copywriter to our team but also an infectious positivity and energy that made working with her a genuine pleasure.
She had a remarkable ability to capture our brand's voice, connecting deeply with our mission and conveying it in a way that resonated with our audience.
Beyond her professional talents, Camilla's upbeat attitude and approachability made every interaction enjoyable and productive. Her impact on our brand was significant, leaving a lasting legacy that we'll continue to value.”
Thomas Faber, founder of Rudy
“If playing it safe appeals to you, Camilla won’t.
She’s opinionated, persuasive and full of heart – with a cosmic understanding of what humans truly want. She’ll nudge you out of your comfort zone in the nicest possible way. And open your eyes to a different perspective of your brand.
I’ve done some of my best work with Cam. If you have her by your side, you will too. “
Jade Barret, creative lead at Reed Words
Fun facts
Before founding my creative studio, I spent five years working as the Account Director at the creative agency Snask, where I led work for clients such as Spotify, Klarna, and award-winning Wallbaby.
Prior to the creative industry, I ran a development organization in Ghana, West Africa, where I funded and executed numerous projects—building a junior high school, installing solar panels, and drilling for water.
Sharing knowledge and inspiring change has always been my jam. My experience includes teaching leadership and communication at universities such as the Stockholm School of Economics, KTH Royal Institute of Technology, and Berghs School of Communication.
I’ve delivered lectures on stages ranging from TEDx Stockholm to headlining conferences for Effective Altruism in Nairobi.
“Camilla will never be the quiet one in the corner, she belongs in the midst of the storm where the energy is created and spreads from.
I had the pleasure of working alongside Camilla for five years. She came to Snask at a time of significant change, and what better to bring in than a true change maker?
Cambam is very much like her nickname; nothing she does ever becomes dull or average. A strength that comes from a passion for change, human connection, and communication.
Brand strategy comes naturally to her, and from the get-go, her talent for challenging, pushing, and evolving brands was evident. During these years, I’ve learned a lot from her; how to be a better person, leader, and writer.”
Fredrik Öst, founder & brand director at Snask
"Cam is nothing short of extraordinary and a true force to be reckoned with. Whether you seek solid advice, business support, or need to gain clarity on where to go next, she will help you get there. We've been continuously awestruck by her remarkable achievements in both work and life, and as a collaborator, she brings that magic to any project.
Beyond her impressive accomplishments, Cam possesses a unique talent for wielding words like a magician. She effortlessly crafts speeches and stories that are not only insightful, unique, and personal but also profoundly poetic. Her ability to see the world through multiple perspectives and depths is unparalleled, making her invaluable as a lifelong collaborator.”
Ashley Reed, founders SMASH
"It was such a blessing to work with Cam. She helped us put our values into words, in a way that we could never have hoped to do. Professional in every way.
Cam also challenged us through every step of the process, pushing the boundaries of our brand and what we stand for and helped us reach a whole new level of brand clarity."
Karin Krisjana Hindborg, founder NOLA
To wrap things up,
As you’ve just read in the love letters from previous clients, I’m a relationship kind of gal. It’s also good to know that I regard technical jargon and high-flying lingo as a great hiding place for people who don’t trust what they know. Therefore, I speak with genuineness and discernment but always with a heart full of compassion.
Additionally, I’ve resigned from working with clients who aren’t vibing with my values as I understand and embrace the power of alignment. Anything that is not a fuck yes will lead to mediocre results. I don’t do mediocre, and neither should you.
